About Us

About Us

POM London is a lifestyle boutique with an individual and carefully curated hand-picked offering of exciting brands showcased in a relaxed, colourful and enjoyable setting opposite Wandsworth Common, London SW17. Our beautiful new second boutique POM-On-The-Wold, nestled in the heart of the idyllic Cotswolds, opened in 2022 with a cherry-picked selection of all the things we love. 

With a unique edit every season, you will find a great mix of must-have fashion trends and wearable everyday pieces to help inspire and fulfil all your fashion needs. Our shelves and rails are bursting with carefully curated treasures we hold dear from up-and-coming designer fashion brands, to girly gifts and inspiring home wear there is a wonderfully eclectic mix of beautiful things we have lovingly hand-picked. 

The idea behind POM was to put the fun and feel good factor back into shopping and ensure our customers have a memorable and personal experience every time you pop in for a browse. We are passionate about what we do. Our values are centered upon both community and people and then sharing the joy of welcoming our wonderful customers to our lovely boutiques

Also, with an exciting new website up and running, you can get the POM London experience at home.  There is a wide range of gorgeous products to browse through but, just to let you know, we do carry a larger range in-store as we try to keep things unique- after all, we don’t want everyone turning up to the party in the same outfit!


Katie Nelson-Sullivan (and her faithful Poochon Pom Bear) has over 15 years experience in the fashion industry. "I wanted to create a lifestyle boutique selling the things I love in a relaxed and enjoyable setting, bringing the fun back into shopping." Everything is lovingly and carefully curated by Katie and her knowledge and loyal customer following continue to be her backbone. A genuine love of retail and a strong belief in the worth of shopping with small independents is why Pom London belongs. I can’t wait to share the journey with you all and please bring your four-legged friend in as well, Pom Bear is always excited to show new friends around!