About Us

Pom London is a lifestyle boutique with an individual and carefully curated hand-picked offering of exciting brands showcased in a relaxed, colourful and enjoyable setting opposite Wandsworth Common, London SW17.  With a unique edit every season, you will find a great mix of must-have fashion trends and wearable everyday pieces for your wardrobe as well as an eclectic mix of homeware & gifts.   Our shelves and rails are bursting with carefully curated treasures.  Styling advice is always on hand to help inspire and fulfil all your fashion needs.

Pom London is a one stop shop in the heart of South West London and we want to put the pleasure and feel good factor back into shopping and ensure you have a memorable and personal boutique experience.  Bellevue Road, surrounded by the idyllic open spaces of the Common, offers a village-like setting with a wonderful community spirt which is all part of the charm and appeal of our local boutique.

Also, with an exciting new website up and running, you can get the Pom London experience at home.  There is a wide range of gorgeous products to browse through but, just to let you know, we do carry a larger range in-store as we try to keep things unique- after all, we don’t want everyone turning up to the party in the same outfit!


Katie Nelson-Sullivan (and her faithful Poochon Pom Bear) has over 10 years experience in the fashion industry, including 7 years with the renowned boutique, Katie & Jo. Katie wanted to create a lifestyle boutique selling the things she loved in a relaxed and enjoyable setting, bringing the fun back into shopping. Everything is lovingly and carefully curated by Katie and her knowledge and loyal customer following continue to be her backbone. A genuine love of retail and a strong belief in the worth of shopping with small independents is why Pom London belongs. I can’t wait to share the journey with you all and please bring your four-legged friend in as well, Pom Bear is always excited to show new friends around!