2025 A Recap Of A Wonderful Year
As 2025 comes to a close, we’re taking a moment to look back on a year filled with travel, creativity, celebrations, and very special moments with our POM community.
We began the year in Paris at Who’s Next, braving the winter chill to discover new brands, refine our edit, and gather inspiration for the seasons ahead. Those early buying trips set the tone for a year rooted in thoughtful curation and a love of discovery.
March marked a major milestone as our little London store marked it’s 10 year anniversary on Bellevue Road — a moment that still feels a little surreal. We celebrated the only way we know how: with beautiful clothes, wonderful company, and special collaborations with Smock London and By Soren. Throughout the celebrations, our store was also home to pop-ups from some of our favourite female-founded brands, bringing fresh energy and creativity into the space.
Travel continued to influence our collections as the year unfolded, with inspiration found in Madrid, Marbella, and Marrakech. From vibrant markets to beautifully curated boutiques, these trips reminded us why travel is such an important part of what we do.
Closer to home, May saw POM-On-The-Wold celebrate its third birthday. What began as a small countryside idea has grown into a relaxed, much-loved Cotswolds store filled with pieces you genuinely want to wear (not just wellies and tweed). Stow-on-the-Wold enjoyed a record year, with the area growing in popularity for mini-breaks and day trips from London, while American visitors continue to fall in love with the quaint, beautiful English countryside, dotted with charming honey-coloured cottages and must-see hotspots.
July brought one of the highlights of the year: our second POM Fashion Show in the Cotswolds. With sunshine, chilled rosé, delicious food, and music by Ellie Byers, the day felt joyful and unmistakably POM. We loved seeing our seasonal edit — including our own POM blouses — come to life on the runway, styled alongside brands we adore.
In September, we returned to Paris for further buying trips, visiting Who’s Next and Maison & Objet, reconnecting with favourite brands and discovering new ones to bring back to London. December rounded off the year beautifully with wreath-making, festive shopping evenings, and plenty of seasonal cheer in store.
As we look ahead to Spring 2026, with so much already in the diary — from events galore and exciting new own-brand pieces to buying trips, new brands, and eye-wateringly gorgeous deliveries — the entire POM family would like to say a heartfelt thank you. To our customers, brand partners, and everyone who continues to support POM London and POM-On-The-Wold: you are at the heart of everything we do. Here’s to 2026!
Love POM x
