The Brand of The Moment
As I’m sat looking onto a very rainy Wandsworth Common, what better to lift our spirits than a brand new delivery of fun & colourful Damson Madder! Our shop is bursting with gorgeous pieces that are sure to elevate your wardrobe and make you smile. Think fabulous leopard prints and checkered blouses, each adorned with exquisite collars that add a touch of 'cool-girl' style. From gorgeous quilted jackets to show-stopping blouses, the new drop has something for everyone. We are all loving the irresistibly cosy fleecy jackets and gilets that are perfect for layering during those chilly days. Soft textures and vibrant hues bring a young, fresh energy to your wardrobe, making it easy to transitional from casual outings to more elevated events. So whether you’re snuggling up at home or heading out of the town, these new arrivals are a must-have for your Autumn/Winter wardrobe. I am so excited to wear the Marta gilet for winter walks and the Ingrid jacket, day to day- bows really are having a moment!
First up and my absolute favourite piece from the new collection is our stunning Dahlia quilted coat in a striking pink and red colour combination. This show-stopper is the injection of fun you’ve been searching for, its patchwork print elevated but chic. The Dahlia retails at £150; its eye-catching design combines playful patterns and textures, creating a vibrant tapestry that adds a unique flair to any outfit. The soft pink hues offer a fresh, feminine touch, while the patchwork style gives it an artisanal feel that’s both trendy and timeless. Perfect for layering over your favourite knits or pairing with a simple dress.
Next up is the gorgeous knitted Grandpa cardigan, the perfect blend of comfort and style! This boxy-shaped piece is designed to flattering while providing a relaxed fit that you’ll love! What truly sets it apart is the stunning feminine floral detailing, which adds a touch of elegance and a delightful pop of red to elevate any outfit. Whether you’re layering it over a simple tee or dressing it up with a floaty dress, this cardigan is a versatile staple that will bring warmth and charm to your wardrobe. Embrace the cozy sophistication of this must-have piece and make it your go-to for any occasion!
Introducing our statement blouse, The Lois; the perfect stand out piece for winter. Crafted from a chic black and white monochrome checkered fabric, this shirt features a striking big collar adorned with a gorgeous ruffle that adds a touch of drama to your look. The embroidered detailing around the sleeves elevates the design, making it a perfect blend of playful and sophisticated. Whether you’re dressing it down with your favourite jeans for a casual daytime outing or elevating it for evening elegance with sleek black trousers and heels or boots, this versatile piece is sure to turn heads wherever you go.
Meet the gorgeous Macy quilted jacket, the standout piece you need this season in a stunning check tartan print. As the colour of the moment, this striking red hue not only keeps you on trend but also brings warmth and style to your wardrobe. With its cool oversized shape, this jacket is perfect for those in-between days when the weather starts to cool down. It's an effortless way to elevate your daytime look, whether you're pairing it with tailored trousers or a flowty skirt. Cozy yet chic, this quilted jacket is a must-have for navigating the seasonal transition in style!
Next up, introducing our stunning Ingrid fleecy cozy jacket, designed to make a statement while keeping you snug! With its eye-catching monochrome print, this versatile piece adds a playful touch to any outfit, whether you’re heading out for a school run, taking the dog for a walk, or simply enjoying a casual day with jeans. The trendy statement bows across the front are a fun detail that elevates the overall look, making it a true standout piece. Plus, the snuggly oversized fit ensures you stay warm and comfortable without sacrificing style. Embrace the cozy chic vibe and let this jacket be your go-to for effortless everyday fashion!
Discover our incredibly versatile and on-trend fleece Marta gilet, featuring the chic leopard print that’s taking the fashion world by storm! As the print of the moment, this animal print piece is not only stylish but also a fun way to incorporate a bold statement into your wardrobe. The playful tie bows across the front add a charming detail, making it easy to dress up your everyday look. Whether you’re layering it over a simple tee, a cozy sweater, or even a dress, this gilet is the perfect finishing touch that effortlessly elevates any outfit. Embrace your wild side and let this must-have piece become your new go-to for both casual outings and stylish adventures!
Check out our instagram page @pomlondon to see how we styled the new arrivals in our latest ‘fashion fix’ video!
We can’t wait to see you in store trying on the gorgeous new pieces from Damson Madder.
Lots of Love,
Ems & POM London xx